The Green Screen suite of applications allows fans to insert themselves into a scene from a music video or film, collaborating with their favorite artists and actors in which the fan becomes the star collaborating with their favorite artists and actors.
ONSITE
Booths installed at events and retail locations allow fans to perform in front of a camera while monitors — pointed at the fan and at the audience — show the composited image of the fan in the scene and can be posted to a branded microsite.Client branding can be included in bumpers along with calls to action and opt-in opportunities. The final video is immediately sent to the fan’s mobile phone and email and is posted to a branded microsite.
@HOME
Fans not at the event can create videos using their mobile phone or a webcam, and they can even use other videos they’ve uploaded from their computer.
VOTE, SHARE, AND WIN
All videos — at home and onsite — can be uploaded to a community area on the web and in the mobile app. Users can vote for, rate, comment on, and share videos via txt, MMS, email, and Social Media.Users earn points for being active in the community, sharing, and receiving high ratings for their videos. Points can be redeemed or auctioned for virtual or real rewards, with a range of large and small prizes. This reward system gives users a real chance of winning and tangibly repays them for their time and effort.
