The Tribal Brands REMIXER is an addictive app for mobile devices and the web that lets users create their own custom remixes of songs by their favorite artists.
MIX & MASH
Users can select music from a variety of artists and genres and even combine two different songs, creating a totally unique mash-up.
VIRAL MARKETING
Users are rewarded for sharing links to their remixes via Social Media. Users can also show off their remixes by using them as ringtones.
REWARDS FOR DOING WHAT YOU LOVE
The remixing community can rate or vote for remixes, giving “props” to the most skillful or creative mashes. The app is designed to make every user’s mash sound good, but many users spend hours to perfect their remix, and they’ll come back repeatedly to make more.
The stickiness of the REMIXER will generate lasting brand impressions associated with consumers’ favorite artists.
CROSS-PROMOTION
Consumers, especially the youth market, are passionate about music, and they want to “mine” their favorite songs — seeking out every available version and associated product. The REMIXER app can be leveraged to cross-promote music and other entertainment products and services, driving downloads of digital content as well as physical merchandise.
The Tribal Brands REMIXER is an addictive app for mobile devices and the web that lets users create their own custom remixes of songs by their favorite artists.
