Cause marketing is a win-win-win for businesses, consumers, and charitable institutions. Through “doing well by doing good,” corporations can create fiscally successful, measurable marketing campaigns that generate enormous consumer interest and significant aid for non-profit organizations.
Tribal Brands leverages the proliferation of mobile technology, the visibility of leading brands and entertainers, and the excitement of interactive digital experiences to create cause marketing campaigns that inspire consumers to engage with, learn about, and contribute to charitable causes.
One significant challenge when developing a successful cause campaign lies in developing an authentic and trusted cause marketing initiative — one that is meaningful for the brand, while supporting the relevancy of a cause. With savvy customers on the lookout for marketing gimmicks, it is especially crucial to develop consumer trust. Tribal Brands specializes in crafting authentic and transparent campaigns that support reputable nonprofit organizations and are sensitive to realities such as donor fatigue, building highly effective, long-term dialogues between brands and their target demographics.
Not to be overlooked is the ability to measure campaign effectiveness, an area where Tribal Brands truly differentiates. By using Tribal Brands’ extensive mobile analytics platform, brands and non-profits alike get deep and meaningful data on the success of their campaign. Brands can accurately measure brand affinity and sales ROI, while understanding their customers’ tastes and preferences over time, allowing them to more accurately predict consumer buying behaviors. Non-profits benefit as well by getting valuable insights into target consumer markets that are most likely to identify and contribute to their cause.
Services include
- Cause marketing strategy development
- Nonprofit partner identification
- Conflict analysis
- Campaign activation — web, mobile, social media
- Program management
- Ongoing reporting of results
