Everyone says they want to “measure results,” but all too frequently when a marketing campaign is developed there is little thought put into the desired results or the methods to track them.
Our core philosophy is that measurement starts at the beginning of the marketing idea. Fundamentally, a sound marketing initiative will create a continuum of consumer interactions in which each interaction creates unique and revealing sets of data about consumers. When done well, each component of the consumer experience captures valuable information about the brand as well as customers’ criteria for brand consideration, trial, purchase, and advocacy. Best-in-practice campaigns also capture data on the influence of channel and partner programs on customer behavior, and they can identify the role of third parties in building — or blocking — loyalty and advocacy among brand consumers.
Tribal Brands sets out to design marketing strategies that enable what we call Brand Relationship Management (BRM). In conjunction with our partner, Tribal Technologies, we deliver a comprehensive program that is entirely tracked through the use of intelligent databases and real-time dashboards. Using our approach, not only can brands measure and monitor campaigns, but they can also understand behaviors associated with individual consumers.
Services include
- Measurement design
- BRM metric recommendations
- Brand loyalty program design
- Communication strategy to individual consumers
